Microsoft’s recently announced that they have acquired the Swiss social media analytics and monitoring solutions provider Netbreeze. Netbreeze specializes in social consumer relationship management and Microsoft will look to integrate Netbreeze’s strength in multi-lingual, social monitoring analysis with Dynamics CRM.
Netbreeze brings there data mining and text analysis capabilities to an already feature rich product. With the help of Netbreeze, CRM will now be able to combine modern methods from Natural Language Processing (NLP), data mining and semantic text analysis to support 28 different writing systems including German, English, French, Spanish, Russian, Arabic, Japanese, Traditional Chinese or Mandarin. Additionally, customers will eventually have the ability to monitor a wide array of social channels including Facebook, YouTube and Twitter, as well as 6,000 online news websites, 18 million blogs and 500,000 message boards.
This acquisition will complement the recent purchase of MarketingPilot. Microsoft announced the recent acquisition at this year’s annual Convergence conference in New Orleans.