Every Convergence brings two competing thoughts for a seasoned partner; the familiarity of an old friend (I have been attending for a long time) and the anticipation of the unknown (what new technologies are going to be presented). Here are my top five takeaways for 2013:
Why do some sales people view a CRM application as “Big Brother Watching?” CRM, or Customer Relationship Management, software has changed rapidly over the last 5 years. I remember when it was just a contact management system that sales people used to enter prospect or customer contact information. A contact repository if you will. A system used to capture basic company and contact information with an occasional note entered for a phone call, email, or site visit. Oh and let us not forget about the opportunity pipeline, “if” the sales person was even logging these into the system.
Microsoft’s recently announced that they have acquired the Swiss social media analytics and monitoring solutions provider Netbreeze. Netbreeze specializes in social consumer relationship management and Microsoft will look to integrate Netbreeze’s strength in multi-lingual, social monitoring analysis with Dynamics CRM.
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