The Brite Side of Event Management

One of the most sought after abilities a person can possess in the business world is the ability to recognize potential.  Potential comes in all forms.  It can be in the form of an employee, an idea, or a web-based event management solution. The ability to recognize a potential solution when it comes is what sets you apart. Eventbrite, a web-based event management system, is one such solution.  Eventbrite “allows event organizers to plan, promote, and sell tickets to events (event management) and publish them across FacebookTwitter and other social-networking tools directly from the site’s interface.”

KTL Solutions utilizes Eventbrite for a variety of events and training courses.  Eventbrite provides us with accurate data and detailed analytics of our registration and email results providing a deeper insight into the success and challenges within our marketing efforts. With multiple events running simultaneously, it is easy to lose focus and make mistakes.  However, with Eventbrite, the process is simplified.  Eventbrite treats every event as its own entity, giving you a window and dashboard focused on one event at a time. No more trying to do two things at once.  The solution narrows our focus allowing us to work more efficiently with less opportunity for mistakes.

Within the Eventbrite system, we are able to create, promote, and host our events in one location. No longer do you have to operate within multiple systems to promote through email or social media. Eventbrite handles all of that with sleek templates and enough customization to keep your brand identity intact.

But it’s not the only reason we use Eventbrite. While most event management solutions can help you promote and host your event on their site, what sets Eventbrite apart is their usable analytics.  Graphs, Excel sheets, and trend tracking allow our organization to analyze, at a quick glance, how our current campaigns are working compared to former campaigns. Even more importantly is Eventbrite’s use of inbound analytics. The solution tracks not only who registered for your event, but also where they came from; valuable information to any business looking to have more efficient marketing practices.  Quite simply, if you don’t know who you are marketing to, how can you market effectively?  Knowing the originating location of an attendee allows you to focus on marketing strategies that work within the framework of your audience and demographics.

Interested in learning more about how analytics can help your organization’s marketing efforts?   Contact KTL Solutions at 866.960.0001 or by emailing sales@ktlsolutions.com.


TIMOTHY (TIMMY) LALLY, JR. |Marketing Coordinator

Timothy Lally JR joined KTL Solutions in a marketing capacity in the fall of 2011 after graduating from the University of Maryland with a degree in Marketing. One of the creative forces within KTL since his start, Timothy has helped to organize and market dozens of webinars, has been a driving force in the company’s websites constant growth, and is an integral part in bringing KTL’s annual user conference together. Located in Los Angeles, CA when Timothy is not helping KTL expand its footprint he enjoys creative writing, performing stand up comedy, and supporting the Baltimore Ravens.

 

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