The holiday season has come and gone, and with that many people have hit the ground running to start off the New Year. Phones are buzzing, emails are out of control, and vacations have come to a close. It’s also that time of the year where everyone has made their New Year’s Resolution, both at work and in their personal life. Not to mention, if you work in a calendar year rather than a fiscal year, your sales and marketing goals have been set and you are ready to hit them.
Last year, Microsoft unveiled a comprehensive set of new Microsoft Dynamics CRM capabilities by purchasing a social listening tool, a social engagement tool, a marketing tool, and a customer service tool. This customer service tool, or “Customer Care” tool, Parature, and the marketing tool, Marketing Pilot, has been integrating into CRM for the last year and are now ready to help organizations match their customers to the right products and services, engage with them in the right way at the right time, and nurture their relationships.
September marks the first month of Fall and man, do I love Fall. Pumpkin Spice Lattes, also known as PSLs, are available at the local coffee shops, Boots are acceptable to start wearing as the chilly weather comes in, and thick sweaters are being stocked in all the trendy clothing shops. We’ve made it through summer and the thick humidity and are now settled back in our offices from our last fling of summer vacations. Many marketing and sales representatives start to think that since summer and vacations are over, their lead generation will soon rise and the end of the year deal closings will be back at it. This isn’t the case though. Logically thinking, summer is the start to what I would consider a downward trend in the market.
Dr. Cedric Alford presented Microsoft Dynamics Marketing (MDM) at the KTL Solutions Users Conference in May; a short but serious demo of MDMs toolset.
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I was extremely fortunate to have KTL send me down to Atlanta, Georgia for one of Microsoft’s largest conferences, Convergence. Here I was able to really understand concepts involving both marketing and sales that pertained to us as partners using the solutions we not only implement and sell, but use in house as well. My knowledge grew with many of the sessions provided, but one stood out from others. Not because it was more technical or that I learned something specific that I have been wanting to learn more about; it was that this particular session put a retrospect on what KTL’s Director of Sales and I deal with on an everyday basis: the connection and dependence between our two departments.
Have you ever had that one friend who was always “down with the trends?” He/she would also have the designer clothes, newest kicks, or best hairstyles before any of it even came into your radar, or better yet before it even hit stores. You would, in some ways, look up to them for advice on where to get these items for; where was the best deal or bargain; and what was coming out next so you could try and prepare yourself for it. They were, in a labeling sense, your “influencer.”
Have you ever sat down on a park bench or table in your mall food court (really anywhere in a populated area) and just people watched?
To People Watch (v.): to observe, in silence, the surrounding population’s individualism to obtain their personality traits or overall view of the world.
Truthfully, this is a habit I have been doing since I was little. My mom and I would go to the park, lie out at the beach, or even drink our milkshakes on the sidewalk in front of our house, and just watch people. In some ways, it was humorous; in others, it slowed down the world in such a way that from watching what people did (without judgment) allowed us to understand the world better. You got to see a different side of people, and you also paid attention to people that, because many of our lives are so busy, we would just skip over. It gives a different outlook on things. And thus why I use it, or a version of it, as a marketing person today.