Tag: important

The Importance Upgrading

We often say that accounting systems are “sticky”. Once you find one that works for your business you feel locked in because of:

1. The cost. 
2. The fact that you need it up and running every single day so that your business can function efficiently.

The problem is that most organizations are constantly evolving and changing and re-evaluating their needs. You may now need functionality that was not initially needed when you implemented the system. How do you rectify this without starting from scratch with a new system? It’s actually quite simple; you upgrade your current system. 
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People Watching 101—An important Marketing Tool

Have you ever sat down on a park bench or table in your mall food court (really anywhere in a populated area) and just people watched?

To People Watch (v.): to observe, in silence, the surrounding population’s individualism to obtain their personality traits or overall view of the world.

Truthfully, this is a habit I have been doing since I was little. My mom and I would go to the park, lie out at the beach, or even drink our milkshakes on the sidewalk in front of our house, and just watch people. In some ways, it was humorous; in others, it slowed down the world in such a way that from watching what people did (without judgment) allowed us to understand the world better.  You got to see a different side of people, and you also paid attention to people that, because many of our lives are so busy, we would just skip over. It gives a different outlook on things. And thus why I use it, or a version of it, as a marketing person today.

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