CRM 2011 “Spring Cleaning”
90% of U.S. corporations suspect that they possess inaccurate data on contacts and prospects.
http://peaksalesperformance.wordpress.com/
http://corsource.com/the-source-for-business-intelligence/clean-data-business-intelligence/
Companies today are losing revenue through “cracks” in their data foundation. Data integrity is vital to corporate operations and thereby key business indicators.