Marriage Counseling between Sales and Marketing
I was extremely fortunate to have KTL send me down to Atlanta, Georgia for one of Microsoft’s largest conferences, Convergence. Here I was able to really understand concepts involving both marketing and sales that pertained to us as partners using the solutions we not only implement and sell, but use in house as well. My knowledge grew with many of the sessions provided, but one stood out from others. Not because it was more technical or that I learned something specific that I have been wanting to learn more about; it was that this particular session put a retrospect on what KTL’s Director of Sales and I deal with on an everyday basis: the connection and dependence between our two departments.