What can the new SMS (Short Message Service) Marketing feature in CRM 2016 do for your company? The new SMS feature allows your marketing department/marketing staff to become truly mobile. It allows your marketing department to step into the modern era. Marketers within your company can now create powerful SMS marketing campaigns. They will be able to integrate this feature into the already existing multichannel campaigns running within your establishment. Dynamics CRM 2016’s new SMS feature will support both outbound and inbound SMS marketing in select markets.