Author: Andrew Fraser

The business world is entering the “era of the customer,” and customers now expect to be able to interact with businesses quickly and through a variety of channels. They expect to have the ability to access information wherever and whenever they want.  Microsoft Dynamics CRM will help transform organizations into this “era of the social customer” by helping organizations understand their customers – who they are, where they are, and where they want to be tomorrow.  This may be achieved through Social Listening and Social Insights.