Day: July 8, 2014

Using CRM as a Line of Business Application

CRM is no longer the traditional customer relationship management tool, managing contacts and the sales pipeline. Before, CRM was to be only used by sales people to manage their contacts, relationships and their information. Now, CRM has been shared or integrated to other systems for marketing, analytics, projects, etc. CRM, as an enterprise application, has since evolved into a platform.

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