Often when discussing a Dynamics CRM it is not uncommon to think of the application solely in the terms of how it can be used for the Sales and Marketing departments. As marketing to prospects and building potential sales are the first interactions companies usually have with a customer it is easy to see why these tend to be focal points for a CRM system. However, critical interactions with those companies do not stop after the sale, they continue on well beyond closing the opportunity and invoicing the order. If you have heard the adage, “It is easier to retain current customers than to acquire new ones,” you know I am speaking of customer service. The customer service module in Dynamics CRM is often forgotten in conversations when speaking of the capabilities of the application yet it is quite a robust piece. To bring light to this often overlooked module of Dynamics CRM over the next few articles we will highlight some of the features.